At Era Furniture (accessible from erafurniture.store), one of our main priorities is the privacy of our visitors. This Privacy Policy document outlines the types of personal information that is collected and recorded by Erafurniture and how we process, protect, and use it across the United States, Canada, the European Union (EU), the European Economic Area (EEA), and the United Kingdom (UK).
If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact our Data Protection Officer at support@erafurniture.store.
- Data Controller
For the purposes of the General Data Protection Regulation (GDPR) and other global privacy laws, Erafurniture acts as the Data Controller for the personal information you provide on our e-commerce platform. - Information We Collect and Lawful Bases for Processing (EU/GDPR)
We collect and process personal data based on contractual necessity (to fulfill your furniture orders), our legitimate business interests (fraud prevention and analytics), and your explicit consent (marketing newsletters):
Identity & Contact Data: First name, last name, shipping address, billing address, email address, and phone number.
Transaction Data: Details about the specific handcrafted transformer tables you purchased, custom size requests, finish selections, order history, and total checkout amounts.
Payment Data: All transactions are safely processed through encrypted, secure third-party merchant gateways (such as Stripe, PayPal, or Western Bid). We comply with PCI-DSS standards and do not store or have access to your raw credit card numbers or financial credentials.
Technical & Usage Data: IP addresses, browser types, Internet Service Providers (ISP), date/time stamps, referring/exit pages, and analytical cookies.
3. How We Use Your Data
We utilize the collected information to:
Fulfill, build, and process your handmade-to-order furniture purchases.
Arrange secure international freight and express delivery (via FedEx, DHL, UPS) to your doorstep in the USA or Europe, including preparing customs documentation.
Provide proactive customer support regarding custom dimensions, wood grain confirmations, and shipping tracking updates.
Detect, mitigate, and prevent fraudulent transactions to ensure absolute payment safety.
Comply with international legal, tax, and accounting requirements.
4. International Data Transfers (From EU to Ukraine/Non-EU)
Since our main manufacturing workshop is located in Ukraine, your personal data will be transferred outside the European Economic Area (EEA) to process your order. We ensure that your data is protected with the highest level of security. We implement standard contractual clauses (SCCs) approved by the European Commission and utilize end-to-end encryption to guarantee that your personal data receives an identical level of protection as it would within the EU.
- Your Privacy Rights Under GDPR (For European & UK Citizens)
If you reside in the European Union, EEA, or the UK, you possess the following comprehensive data protection rights:
The right to access: You can request copies of your personal data held by us.
The right to rectification: You can request that we correct any inaccurate or incomplete information.
The right to erasure (“Right to be Forgotten”): You can request that we delete your personal data under certain conditions.
The right to restrict or object to processing: You have the right to object to direct marketing or request that we limit how we process your data.
The right to data portability: You can request that we transfer your collected data to another organization or directly to you.
If you wish to exercise any of these rights, please email us. We have 30 days to respond to your request.
- Your US State Privacy Rights (CCPA/CPRA, VCDPA, CPA, CTDPA, UCPA)
If you are a consumer residing in the United States (including California, Virginia, Colorado, Connecticut, Utah, and other states), you are granted specific rights regarding your personal information:
The Right to Know & Access: The right to request disclosure of the specific pieces of data we collect, use, and share.
The Right to Deletion: The right to request the complete removal of your personal information from our databases.
The Right to Opt-Out of Sale or Sharing: Erafurniture explicitly states that we do not sell, rent, or lease your personal data to third-party data brokers. Your information is strictly used to build and deliver your custom furniture.
The Right to Non-Discrimination: We will never deny services, change prices, or provide a lower quality of service if you choose to exercise your privacy rights.
To submit a request under US State Privacy laws, please contact us at support@erafurniture.store.
- Data Retention
We retain your transaction and identity data only for as long as necessary to complete your order, provide warranty support for your furniture, and satisfy our legal, tax, or regulatory obligations (typically up to 7 years under international accounting standards). - Children’s Privacy Protection
Erafurniture does not knowingly collect any Personally Identifiable Information from children under the age of 13 in the USA or under 16 in Europe. If you believe your child provided this data on our site, please contact us immediately, and we will swiftly erase it from our servers. - Policy Updates
We reserve the right to modify this Privacy Policy to align with changing global privacy regulations. Any updates will be immediately published on this webpage with a revised effective date.